The EU Packaging Regulation PPWR

(“Packaging, Packaging Waste Regulation”)

How to prepare for the transformation of the packaging industry through PPWR

The EU Packaging Regulation PPWR, i.e. the Packaging and Packaging Waste Regulation (PPWR ) aims to reduce the negative impact of packaging on the environment more effectively. The aim is to ensure that packaging is minimized , the sustainability of packaging is improved and packaging waste is reduced . These regulations are to be harmonized and applied in all EU member states.

To help you comply with the PPWR, Interzero offers comprehensive solutions. This means you can fulfil far more than your obligations under the current national packaging regulations and are well positioned to implement the EU packaging regulations.

Our services for compliance with the EU Packaging Regulation PPWR

PACKAGING ANALYSIS

Scientific assessment of recyclability and optimization recommendations:

  • Determine the status quo of your packaging
  • laboratory analysis of your packaging
  • optimization potential
  • Official seal “Made for Recycling”
Learn more
Laborausstattung Maribor

PACKAGING OPTIMIZATION

Improving recyclability and using high-quality recycled materials:

  • laboratory analysis of your packaging
  • Determination of possible optimization potentials with regard to recyclability
  • advice from experts
  • (Joint) implementation of optimization potentials
Learn more

PACKAGING LICENSING

Ensuring compliance with extended manufacturing responsibility (EPR) in Austria and Europe:

  • Comprehensive advice on packaging licensing in Austria
  • Support in fulfilling the EPR in Austria
  • creation of individual solutions
Learn more
Erweiterte Herstellerverantwortung 2025 1

RECYCLED PLASTICS

Support in the integration of high-quality recycled materials into production processes:

  • quality assessment of the plastic materials used
  • Support for the use of sustainable plastics in production
  • Professional advice through internal know-how in our own competence center for plastics recycling
Learn more

FAQ about the EU Packaging Regulation PPWR

The EU Packaging Regulation PPWR has been finally adopted and will come into force in 2025. The timetable for the regulation is as follows:

January 2025: Publication of the PPWR in the Official Journal of the EU
February 2025: The PPWR will enter into force on 10 February, 20 days after publication
Summer 2026 (Expected): 18 months after the date of entry into force, the PPWR Regulation will officially come into force
From 2029: Single-use plastics directive will apply, 48 months after the PPWR enters into force

The new Packaging Ordinance affects all member states of the European Union and contains regulations on packaging, the associated packaging waste and its disposal. The PPWR contains the following requirements:

  • Reducing packaging waste by minimizing the materials used and avoiding non-recyclable packaging
  • Recyclable packaging
  • Use of recycled material (post-consumer recycled material, PCR)
  • Labeling and information on proper disposal
  • Declarations of conformity from retailers and manufacturers regarding the packaging used
  • reuse of packaging
  • Responsibility for disposal within the framework of extended producer responsibility (EPR) in order to meet specified recycling quotas
  • Authorized representative according to the EPR for packaging that is first placed on the market in the EU Member State.

The EU Packaging Regulation affects all companies based in an EU country and companies that import packaging into the EU .

There are the following reasons for the need for recyclable packaging:

  • Conservation of resources : Valuable resources such as raw materials, energy and water should be conserved by using reusable materials
  • Reduction of waste : Reusable packaging reduces the amount of waste.
  • Environmental protection : The production of new packaging requires more energy and therefore increases greenhouse gas emissions and air pollution.
  • Circular economy : By reusing packaging rather than throwing it away after a single use, a closed loop can be created
  • Consumer preferences: End consumers are already increasingly turning to recyclable packaging and trusting companies that offer sustainable packaging.
  • Sustainable long-term investments : In the long term, switching to recyclable packaging can reduce costs and thus create competitive advantages.

Impacts and Objectives of the PPWR - White Paper

white paper ppwr

Interzero supports companies in the transformation necessary to implement the obligations of the PPWR in a timely manner. Read our white paper to learn more about the objectives and impacts of the PPWR , information on financial incentive models “ecomodulation” and extended producer responsibility .

Act now and take the initiative!

Please fill out the form to access the white paper:

Do you have questions about the white paper or the topic of “PPWR”? Do you need help with your specific problem?
Write to us at the email address below and we will be happy to help you!

marketing@interzero.at