With a special start-up package, Interzero supports young companies in their brand entry in Austria. In cooperation with the FMCG accelerator Clever Clover, headed by Heinrich Prokop, the circular economy provider offers tailor-made services – from consulting to packaging development to waste management. For start-ups, the consulting is free of charge in the first year.

Vienna, 2. Dezember 2024 – Start-ups that want to bring their products to market in Austria are faced with a complex network of guidelines and legal regulations. EU-wide requirements such as the PPWR (Packaging & Packaging Waste Regulation) and local regulations not only define what the packaging for each product must be like, but also require correct licensing before it can be put into circulation.

Tailor-made sustainability services enable smooth market entry

In cooperation with the FMCG accelerator Clever Clover, led by investor and start-up expert Heinrich Prokop, the circular economy service provider Interzero now offers tailor-made services to support young companies in entering the market. These range from consulting services with regard to the design and recyclability of sustainable product packaging to the development and use of recycled formulations to correct discharge of obligations and finally tailor-made waste management solutions for waste generated . “In Austria, a large number of start-ups with really ambitious founders are entering the market – from within Austria as well as from abroad. However, regulatory hurdles that are only encountered in the course of the process often cause delays. Our partner Interzero uses its many years of experience to advise start-ups right from the start and thus ensures that market entry runs smoothly,” says Heinrich Prokop, Founder & Managing Director at Clever Clover.

Free advice on regulatory requirements

In order to provide young companies with the best possible support with their often tight budgets, Interzero has put together a special start-up package. This is free of charge in the first year of cooperation and helps to understand and meet the requirements of packaging and waste management law in order to do everything right from the start. “The regulations surrounding the Packaging Ordinance and the Waste Management Act are very complex and raise many questions. With our advice and support, start-ups can concentrate fully on their business idea and its development, while we take care of sustainability aspects and regulatory challenges,” says Thomas Glatz, Managing Director at Interzero Austria.