The new campaign phase “Her mit Leer II” will once again focus on a central challenge in waste management: the safe disposal of lithium batteries and rechargeable batteries.
The background to this is an increasing number of fire incidents in disposal and sorting facilities caused by incorrectly disposed batteries. Last year alone, numerous incidents were recorded in Austria that endangered the safety of employees and the functionality of the infrastructure.
The message of the campaign is clear: it is not the battery that is the problem, but its incorrect disposal.
“Her mit Leer II” builds on the first successful campaign phase and is now being continued throughout Austria. The aim is to further raise awareness of the correct way to return batteries and rechargeable batteries in everyday life – both among consumers and along the entire value chain.
The initiative is supported by a broad group of stakeholders: In addition to the WEEE Coordination Office (EAK) and the responsible Federal Ministry, waste management companies, retailers, municipalities and other organizations are also working together to ensure a safe and functioning circular economy. Interzero supports the initiative as part of this system and contributes its experience from operational waste management and cooperation with industry and trade.
For companies, this also means increasing responsibility along their own value chain – for example in retail, take-back systems or when handling products containing batteries. Safe collection and disposal is therefore becoming a relevant component of functioning processes.
At the same time, regulatory requirements, particularly in the context of the EU Battery Regulation, are becoming increasingly important. Functioning collection and safe disposal are therefore increasingly becoming an important factor for compliance and reporting.
The campaign relies on a broad approach across various channels – from traditional media to digital formats – with the aim of reaching as many people as possible in their everyday lives and motivating them to dispose of waste correctly.
👉 F urther information on the initiative and current campaign content can be found at: www.hermitleer.at
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About Interzero:
Interzero is one of the leading service providers for closing product, material and logistics loops and an innovation leader in plastics recycling with the largest sorting capacity in Europe. Under the guiding principle of “zero waste solutions”, the company supports over 80,000 customers across Europe in the responsible handling of recyclable materials, helping them to improve their own sustainability performance and conserve primary resources. With around 2,000 employees, the company generates a turnover of over one billion euros (2021). According to Fraunhofer UMSICHT, Interzero’s recycling activities saved 1.04 million tons of greenhouse gases and 8.09 million tons of primary raw materials compared to primary production in 2024 alone. As a pioneer for the circular economy, Interzero is the winner of the German Sustainability Award 2024 and the corresponding special prize in the transformation field “Resources”. Further information can be found at www.interzero.at .
Find out more in our current brochure on ” resources SAVED by recycling “
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