{"id":19539,"date":"2025-02-21T16:44:08","date_gmt":"2025-02-21T15:44:08","guid":{"rendered":"https:\/\/interzero.at\/blog\/epr-ppwr-are-on-everyones-lips-but-what-does-that-mean-specifically-for-your-company\/"},"modified":"2025-02-26T13:54:12","modified_gmt":"2025-02-26T12:54:12","slug":"epr-ppwr-are-on-everyones-lips-but-what-does-that-mean-specifically-for-your-company","status":"publish","type":"post","link":"https:\/\/interzero.at\/en\/blog\/epr-ppwr-are-on-everyones-lips-but-what-does-that-mean-specifically-for-your-company\/","title":{"rendered":"EPR &amp; PPWR are on everyone\u2019s lips, but what does that mean specifically for your company?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><span>[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;106867&#8243;]<span class=\"TextRun SCXW157429434 BCX8\" lang=\"DE-AT\" data-contrast=\"none\" xml:lang=\"DE-AT\"><span class=\"NormalTextRun SCXW157429434 BCX8\">The <strong>extended producer responsibility (EPR)<\/strong> and the new <strong>EU Packaging Regulation (PPWR)<\/strong> bring profound changes for companies that place packaging on the market. After the PPWR comes into force at the beginning of 2025, companies will have to deal with   <\/span><\/span><span class=\"TextRun SCXW157429434 BCX8\" lang=\"DE-AT\" data-contrast=\"none\" xml:lang=\"DE-AT\"><span class=\"NormalTextRun SCXW157429434 BCX8\">stricter packaging requirements<\/span><\/span><span class=\"TextRun SCXW157429434 BCX8\" lang=\"DE-AT\" data-contrast=\"none\" xml:lang=\"DE-AT\"><span class=\"NormalTextRun SCXW157429434 BCX8\">  Those who do not deal with the new regulations in a timely manner risk not only higher license fees, but also additional bureaucratic hurdles and possible sanctions. <\/span><\/span><\/span><span class=\"EOP SCXW157429434 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\n<h2><strong>Packaging, Packaging Waste Ordinance &#8211; from the Directive to the EU Packaging Ordinance<\/strong><\/h2>\n<p><span data-contrast=\"none\">The<\/span> <b><span data-contrast=\"none\">Packaging and Packaging Waste Ordinance (PPWR)<\/span><\/b><span data-contrast=\"none\">  will be valid throughout the EU from 2025. PPWR and EPR together are transforming the packaging industry. <\/span><\/p>\n<p><span data-contrast=\"none\">Your goal is:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">reduce resource consumption and packaging waste,<\/span><\/li>\n<li><span data-contrast=\"none\">to promote the circular economy and<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<li><span data-contrast=\"none\">to reduce the negative environmental impacts of packaging.<\/span><\/li>\n<\/ul>\n<p><span>In order to implement these objectives in a measurable manner, the PPWR introduces specific measures:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li><span><b><span data-contrast=\"none\">Minimum requirements<\/span><\/b> <span data-contrast=\"none\">for the recyclability of packaging<\/span><\/span><span data-ccp-props=\"{\"335559685\":714,\"335559991\":357}\"> <\/span><\/li>\n<li><span><b><span data-contrast=\"none\">labeling requirements<\/span><\/b> <span data-contrast=\"none\">for packaging materials<\/span><\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<li><span><span data-contrast=\"none\">Use of<\/span> <b><span data-contrast=\"none\">authorized representatives<\/span><\/b> <span data-contrast=\"none\">for companies not based in the respective EU country<\/span><\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<li><span><span data-contrast=\"none\">declarations of conformity<\/span> <span data-contrast=\"none\">to demonstrate<\/span> <b><span data-contrast=\"none\">recyclability<\/span><\/b><\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">The new requirements mean for packaging, among other things:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Recyclability is mandatory<\/span><span data-ccp-props=\"{\"335559685\":714,\"335559991\":357}\"> <\/span><\/li>\n<li><span data-contrast=\"none\">A minimum proportion of post-consumer recyclate (PCR) must be included<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Certain weight limits must be observed<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Labelling requirements for materials will apply across the EU in the future<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Reusability is promoted<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true}\"> <\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">Extended producer responsibility \u2013 briefly explained<\/span><\/b><span data-ccp-props=\"{}\"> <\/span><\/h2>\n<p><span><span data-contrast=\"none\">Companies that place products on the market in the EU are responsible for their entire life cycle<\/span> <span data-contrast=\"none\">:<\/span> <span data-contrast=\"none\">This applies not only to the products themselves, but also to packaging and other components that are disposed of by end consumers.   <\/span><b><span data-contrast=\"none\">Extended Producer Responsibility (EPR)<\/span><\/b> <span data-contrast=\"none\">requires companies to ensure take-back and recycling solutions.<\/span><\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span><span data-contrast=\"none\">In Austria, this currently affects three mandatory areas:<\/span> <b><span data-contrast=\"none\">packaging, waste electrical and electronic equipment and batteries<\/span><\/b><span data-contrast=\"none\">However, with a view to future development, the   <\/span><b><span data-contrast=\"none\">Textile recycling<\/span><\/b> <span data-contrast=\"none\">is becoming increasingly relevant.<\/span><\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<h3><b><span data-contrast=\"none\">Not only packaging is affected \u2013 EPR for textiles<\/span><\/b><span data-ccp-props=\"{}\"> <\/span><\/h3>\n<p><span data-contrast=\"none\">Extended producer responsibility is increasingly affecting textiles. Countries such as France, the Netherlands and Sweden have already introduced EPR obligations. Austria is also preparing for new regulations.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">The challenges of textile recycling lie in the diversity of materials \u2013 but innovative approaches show what a circular solution can look like.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<h3><b><span data-contrast=\"none\">Eco-modulation: Financial benefits for sustainable packaging<\/span><\/b><span data-ccp-props=\"{}\"> <\/span><\/h3>\n<p><span><span data-contrast=\"none\">With the PPWR, the principle of<\/span> <b><span data-contrast=\"none\">eco-modulation<\/span><\/b> gains<span data-contrast=\"none\">  in importance. Recyclable packaging is rewarded with lower licensing fees, while non-recyclable packaging incurs higher costs. <\/span><\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<h3><b><span data-contrast=\"none\">What does this mean for your company?<\/span><\/b><span data-ccp-props=\"{}\"> <\/span><\/h3>\n<p><span><span data-contrast=\"none\">The sooner you optimize your packaging, the more you will benefit from lower licensing fees. The transition to sustainable packaging can take months \u2013   <\/span><b><span data-contrast=\"none\">Therefore, start early with an analysis and optimization!<\/span><\/b><\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p>Find out more about how Interzero can support you in implementing the PPWR!  [\/vc_column_text][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finterzero.at%2Fen%2Four-services%2Fconsulting%2Fpackaging-ordinance-ppwr%2F|title:Packaging%20Ordinance%20PPWR|&#8221; uncode_shortcode_id=&#8221;107474&#8243;]All information about PPWR &amp; EPR [\/vc_button][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;19445&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;659866&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;151011&#8243;]<strong>Whitepaper for download:  <\/strong><\/p>\n<p>Interzero supports companies in the transformation necessary to implement the obligations of the PPWR in a timely manner. Get detailed information and recommendations for action on the PPWR and EPR in our white paper.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;19369&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;111411&#8243;]<strong>Latest News<\/strong>[\/vc_custom_heading][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;19493&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; uncode_shortcode_id=&#8221;250080&#8243;][vc_column_text uncode_shortcode_id=&#8221;148880&#8243;]<\/p>\n<h4><a href=\"https:\/\/interzero.at\/blog\/verpackungen-auf-dem-pruefstand-ihr-kostenloser-recycling-test\/\"><strong>Free recycling test:<\/strong><\/a><br \/>\n Packaging under scrutiny<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;19485&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; uncode_shortcode_id=&#8221;154813&#8243;][vc_column_text uncode_shortcode_id=&#8221;111645&#8243;]<\/p>\n<h4><a href=\"https:\/\/interzero.at\/en\/blog\/packaging-for-startups-sustainable-legal-cost-efficient\/\"><strong>Packaging for startups:<\/strong><\/a><br \/>\n Sustainable, legal, cost-efficient<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;19487&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; uncode_shortcode_id=&#8221;163718&#8243;][vc_column_text uncode_shortcode_id=&#8221;698734&#8243;]<\/p>\n<h4><a href=\"https:\/\/interzero.at\/en\/blog\/imh-smart-packaging-future-perspectives-for-sustainable-recycling\/\"><strong>Future prospects for recycling:<\/strong><\/a><br \/>\n IMH Smart Packaging<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171404&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;114130&#8243;][vc_column_text uncode_shortcode_id=&#8221;137313&#8243;]<\/p>\n<div>\n<p><strong>About Interzero:<\/strong><\/p>\n<\/div>\n<div>\n<p>Interzero is one of the leading service providers for closing product, material and logistics cycles and an innovation leader in plastics recycling with the largest sorting capacity in Europe. Under the guiding principle of &#8220;zero waste solutions&#8221;, the company supports over 50,000 customers across Europe in the responsible handling of recyclable materials, helping them to improve their own sustainability performance and conserve primary resources. With around 2,000 employees, the company generates sales of over one billion euros (2021). According to Fraunhofer UMSICHT, Interzero&#8217;s recycling activities saved 1.2 million tons of greenhouse gases and 11.1 million tons of primary raw materials compared to primary production in 2023 alone. As a pioneer of the circular economy, Interzero is the winner of the German Sustainability Award 2024 and the associated special prize in the transformation field of &#8220;resources&#8221;.     Further information can be found at <a href=\"http:\/\/www.interzero.at\"><strong>www.interzero.at<\/strong><\/a> .<\/p>\n<\/div>\n<p>Find out more in our current brochure on &#8221; <a href=\"https:\/\/interzero.at\/wp-content\/uploads\/sites\/7\/2024\/10\/Interzero_Broschuere_resourcesSAVED_Deutsch_web.pdf\">resources SAVED by recycling<\/a> &#8220;[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;2092&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>New rules on extended producer responsibility (EPR) and the EU Packaging Regulation (PPWR) are coming into force. What requirements must companies meet from 2025 &#8211; and how can you best prepare?   <\/p>\n","protected":false},"author":18,"featured_media":19490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-19539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"cp_meta_data":{"_encloseme":["1"],"_yoast_wpseo_primary_category":[""],"_wpml_media_duplicate":["0"],"_wpml_media_featured":["1"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_thumbnail_id":["19490"],"_uncode_secondary_thumbnail_id":["0"],"_uncode_header_height":["a:2:{i:0;s:2:\"50\";i:1;s:1:\"%\";}"],"_uncode_header_align":["left"],"_uncode_specific_menu_opaque":["off"],"_uncode_blocks_list":["3196"],"_uncode_header_title":["on"],"_uncode_header_style":["dark"],"_uncode_header_content_width":["off"],"_uncode_header_custom_width":["100"],"_uncode_header_position":["header-center header-middle"],"_uncode_header_title_size":["h1"],"_uncode_header_title_italic":["off"],"_uncode_header_title_custom":["off"],"_uncode_header_featured":["on"],"_uncode_header_parallax":["off"],"_uncode_header_overlay_color_alpha":["100"],"_uncode_header_scroll_opacity":["off"],"_uncode_header_scrolldown":["off"],"_uncode_sidebar_position":["sidebar_right"],"_uncode_sidebar_size":["4"],"_uncode_sidebar_fill":["off"],"_uncode_header_full_width":["on"],"_uncode_specific_menu_no_shadow":["off"],"_uncode_header_background":["a:6:{s:16:\"background-color\";s:10:\"color-wayh\";s:17:\"background-repeat\";s:0:\"\";s:21:\"background-attachment\";s:0:\"\";s:19:\"background-position\";s:0:\"\";s:15:\"background-size\";s:0:\"\";s:16:\"background-image\";s:0:\"\";}"],"_uncode_sidebar_sticky":["off"],"_uncode_fullpage_type":["curtain"],"_uncode_fullpage_opacity":["off"],"_uncode_scroll_dots":["off"],"_uncode_empty_dots":["off"],"_uncode_scroll_history":["off"],"_uncode_scroll_safe_padding":["on"],"_uncode_scroll_additional_padding":["0"],"_uncode_fullpage_mobile":["off"],"_uncode_scroll_snap":["off"],"_uncode_specific_layout_width_custom":["a:2:{i:0;s:0:\"\";i:1;s:2:\"px\";}"],"_uncode_specific_tags_align":["left"],"_last_translation_edit_mode":["translation-editor"],"_cmplz_scanned_post":["1"],"_yoast_wpseo_title":["EPR & PPWR - What this means for your company"],"_yoast_wpseo_metadesc":["EPR & PPWR are on everyone's lips. 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