{"id":18083,"date":"2024-05-10T09:19:47","date_gmt":"2024-05-10T07:19:47","guid":{"rendered":"https:\/\/interzero.at\/blog\/interzero-further-unifies-brand-presence\/"},"modified":"2024-11-15T15:29:03","modified_gmt":"2024-11-15T14:29:03","slug":"interzero-further-unifies-brand-presence","status":"publish","type":"post","link":"https:\/\/interzero.at\/en\/blog\/interzero-further-unifies-brand-presence\/","title":{"rendered":"Interzero further unifies brand presence"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;369653&#8243;]Vienna. Since the beginning of May, a total of three other companies in Austria and Germany have been operating under the name of the Interzero Group, Europe&#8217;s leading provider of circular and plastic recycling solutions. profitara austria gmbh, which has been operating as a subsidiary of <strong>Interzero Circular Solutions Europe GmbH<\/strong> for 14 years, has become <strong>Interzero Circular Consulting Austria Gmbh<\/strong> . This change marks an important step towards a uniform brand presence and a clear positioning in the field of sustainable consulting. Let us take a look at the background, goals and advantages of this name change.<\/p>\n<h2>background and motivation<\/h2>\n<p><strong>profitara austria gmbh<\/strong> has previously been active in the field of packaging disposal management. Its focus was on supporting companies in fulfilling their legal obligations in connection with packaging waste. With the renaming to <strong>Interzero Circular Consulting Austria GmbH,<\/strong> this focus will be expanded and strengthened.  <\/p>\n<h2>New focus on sustainability<\/h2>\n<p><strong>Interzero Circular Consulting Austria GmbH<\/strong> has set itself the goal of supporting companies on their path to a sustainable circular economy. Its services now include not only classic waste management, but also consulting and strategy development in the area of sustainability. From product design to resource optimization to the circular economy &#8211; the experts at the new company offer tailor-made solutions for a better future.  <\/p>\n<h2>Authorized representative for all EPR areas<\/h2>\n<p>Another important aspect of the rebranding is the role of <strong>Interzero Circular Consulting Austria GmbH<\/strong> as an authorized representative for all EPR (Extended Producer Responsibility) areas. This means that it not only operates in the area of packaging waste, but is also responsible for other product categories such as waste electrical and electronic equipment, batteries and more. This simplifies cooperation with the authorities and ensures an efficient and holistic approach.  <\/p>\n<h2>Parallel Development in Germany<\/h2>\n<p>Similar changes are also taking place in Germany. The companies <strong>Interseroh +<\/strong> and <strong>Bramin<\/strong> were also renamed in order to strengthen the international brand presence. This shows that the <strong>Interzero<\/strong> Group is strategically aligning its subsidiaries and exploiting synergies between countries. Interseroh+ GmbH will now trade under the name <strong>Interzero Recycling Alliance GmbH<\/strong> and BRAMIN GmbH will from now on operate under the name <strong>Interzero Baler Solutions GmbH<\/strong> . At the beginning of January 2024, Interzero had already successfully renamed the entire plastics recycling division to Interzero. This will continue to promote the long-term, uniform brand presence of all companies belonging to the group. The renamings make it possible to position the portfolio and many years of expertise of all companies under a single roof &#8211; this creates clarity for employees, customers and partners.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171404&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;114130&#8243;][vc_column_text uncode_shortcode_id=&#8221;745911&#8243;]<\/p>\n<div>\n<p><strong>About Interzero:<\/strong><\/p>\n<\/div>\n<div>\n<p>Interzero is one of the leading service providers around the closure of product, material and logistics loops as well as innovation leader in plastics recycling with the largest sorting capacity in Europe. Under the guiding principle of &#8220;zero waste solutions,&#8221; the company supports more than 50,000 customers across Europe in the responsible use of recyclable materials, helping them to improve their own sustainability performance and conserve primary resources. With around 2,000 employees, the company generates sales of over one billion euros (2021). According to Fraunhofer UMSICHT, Interzero&#8217;s recycling activities saved one million tons of greenhouse gases compared to primary production and over 8.7 million tons of primary raw materials in 2022 alone. For more information, visit <a href=\"http:\/\/www.interzero.at\/\">www.interzero.at<\/a>.<\/p>\n<\/div>\n<p>Find out more in our latest brochure on &#8220;resources SAVED by recycling&#8221;.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;2092&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>  The subsidiary profitara austria gmbh becomes Interzero Circular Consulting Austria Gmbh. The uniform brand image can thus be consolidated. There are also strategic changes in the brand image in Germany.    <\/p>\n","protected":false},"author":18,"featured_media":8632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-18083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"cp_meta_data":{"_encloseme":["1"],"_yoast_wpseo_primary_category":[""],"_wpml_media_duplicate":["0"],"_wpml_media_featured":["1"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_yoast_wpseo_title":["Interzero Austria expands its management team"],"_yoast_wpseo_metadesc":["Thomas Glatz (right) joins the management of Interzero and will from now on head sales in coordination with CEO Martin Ulke (left)."],"_yoast_wpseo_focuskw":["Interzero Austria expands 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